Geo Marketing & Research Specialist at Vodacom Tanzania Plc

Vodacom Tanzania Plc is seeking a Geo Marketing & Research Specialist to support business growth and network investment decisions through geo-marketing analysis, market research, customer insights, competitor intelligence, and performance monitoring. The successful candidate will help identify market opportunities that support network expansion, improve customer experience, and strengthen commercial performance.

The role involves analyzing geographic and commercial data, conducting market research, monitoring network and competitor performance, and translating findings into actionable recommendations. The specialist will also work closely with Commercial, Network, Regional, Finance, and Strategy teams to support business cases, network rollout priorities, and management decision-making.

Responsibilities include:

• Conduct geo-marketing assessments to identify opportunities for network expansion.
• Support site identification, feasibility studies, and business case development.
• Analyze population, economic activities, competition, and customer demand to assess location potential.
• Conduct competitor coverage analysis and market mapping using GIS tools.
• Provide recommendations on site rollout, relocation, and optimization initiatives.
• Coordinate primary and secondary market research projects.
• Design research questionnaires and support fieldwork execution.
• Analyze customer behavior, satisfaction, usage trends, and market opportunities.
• Translate research findings into actionable recommendations for commercial and network teams.
• Monitor site performance based on revenue, subscriber growth, traffic, utilization, and value segments.
• Develop regular reports and dashboards to support management decision-making.
• Identify underperforming sites and recommend appropriate corrective actions.
• Support network monetization initiatives through commercial analysis.
• Track competitor network rollout, pricing strategies, products, and market activities.
• Prepare competitor intelligence reports and recommend strategic actions.
• Work closely with Commercial, Network, Regional, Finance, and Strategy teams.
• Support the preparation of presentations, business cases, and executive reports.
• Coordinate with regional teams to validate market opportunities and rollout priorities.

Qualifications and requirements:

• Bachelor’s Degree in Marketing, Statistics, Economics, Geography, GIS, Business Analytics, or a related field.
• At least 3 years of experience in market research, geo-marketing, business intelligence, or telecommunications analytics.
• Proficiency in GIS and mapping tools such as MapInfo and Google Earth.
• Experience in business case modelling and reporting tools.
• Strong presentation and analytical skills.
• Knowledge of geo-marketing and spatial analysis.
• Strong understanding of market research and consumer insights.
• Knowledge of business and revenue analysis.
• Competence in competitor intelligence.
• Strong data interpretation and visualization skills.
• Strong stakeholder management and communication skills.
• Good project coordination skills.

Job Details:

• Job Position: Geo Marketing & Research Specialist
• Company: Vodacom Tanzania Plc
• Location: Dar es Salaam, Tanzania
• Employment Type: Full-Time
• Deadline: 25 September 2026
• Salary: Negotiable

How to Apply

Interested and qualified candidates should apply online through the Vodafone careers portal. Applicants should click Apply on the job posting, create or sign in to their Vodafone careers account, and submit their CV and supporting documents before the closing date.

Apply for Geo Marketing & Research Specialist

The Geo Marketing & Research Specialist position offers an opportunity for an experienced professional to contribute to network expansion, market intelligence, customer insights, and commercial growth at Vodacom Tanzania. Candidates who meet the stated qualifications and experience should apply before 25 September 2026.